We’ve just got to Spain and despite of it being late at night decided to go swimming, the sea was about 3 minute walking distance from our hotel, so we’ve changed in the room, took towels and nothing else. I had only my Apple Watch with me. We’ve went to the sea, had a nice swim (which my Watch tracked as an activity) and on the way back we saw a bar. We went there and as nobody had a wallet, I’ve bought drinks for everyone with my watch. Tell me this 10-15 years ago, I wouldn’t believe you.
There are different types of technologies – the ones that disrupt, the ones that improve or worsen our lives and the ones that blend seamlessly into our lives and it feels like they’ve always been there.
When you first pay using Apple Pay it just feels right. It’s easy, fast, natural and secure. The one problem? During the presentation I though we would never get it in Latvia. When AirPods came out I had to wait 9 months before I was able to buy a pair. We still, after a year, don’t have EKG (although most of the Europe does), so imagine my surprise when one day out of the blue I see news that Apple Pay is available in Latvia. Five years after it was announced.
I immediately opened Wallet app to set it up both on my phone and my watch. It is still available only in mobile payment systems – Revolut and Monese (although Swedbank is promising the support soon), no other local bank offers it, so the barrier to entry right now is a bit high for users. It took me a minute to set it up and 5 minutes later I was using my watch to pay for coke. It felt like I live in the future.
It is now about two months since launch in Latvia and it feels like there wasn’t any other way before. I’ve used the physical card just a handful of times and mostly outside of the country.
My wife asked me to help her order Revolut card, so she could use Apple Pay. I’ve had a couple of waiters ask how is it possible to set up Apple Pay and they seemed very enthusiastic and really wanted to try it out.
Here in Latvia, almost every terminal is equipped with NFC reader, so I’ve only had one time where I couldn’t use it. After about a week I’ve left my physical Revolut card at home and never looked back. I have one back-up card in my wallet, but it almost never gets used.
I was surprised that there are a lot of terminals that don’t have NFC in Lithuania, granted it wasn’t the capital, but the smaller touristy city, but still. In Russia on the other hand contactless terminals are the norm. Even in some god forgotten little towns where cashier is a babooshka you can pay with your watch or a phone.
I love that there are no limits using Apple Pay, like there are with contactless. I’ve paid large amounts without the need to enter PIN, just pushing the button on the watch.
The offline story is very well covered here in Latvia, unfortunately not so much online. I was able to try out Apple Pay on a website just once, but it was a blast. There are a couple of apps that I use that added Apple Pay as their payment option (mostly apps that rent e-scooters), using those makes me wish every app and website supported it.
I hope more banks add the support for the Apple Pay in the future, as this is fast, easy to use and most importantly secure way to pay, so the more users have the ability to use it, the better.
I’ve got my first watch as a present in the middle school. It was a very nice watch for a kid and I still have it. Since then I’ve started appreciating watches and was wearing them daily. The last one I had was a vintage soviet watch Raketa, I’ve found and restored. You had to manually wind it about once every two days.
I’ve never used the phone to tell time, only watch. When I’ve bought Fitbit – it was an additional accessory on the right hand. Analogue watch always stayed on my left, no matter what.
That is until we’ve travelled to the New York City two years ago, where I got Apple Watch. I liked the Series 3 a lot for two main reasons – activity tracking and notifications. The one thing I didn’t like? The ability (or more precisely the lack of) to tell time. I was even considering wearing two watches – Apple Watch and an analogue one, but this would look too dorky, so I’ve decided to manage with just an Apple Watch.
When the Series 4 came out, I didn’t feel the need to upgrade. There were a couple of health features like fall detection (I think I don’t need it yet) and EKG (it is still not available in Latvia) and changed screen design. Sure, the Series 3 looked really old the second I’ve seen Series 4 in person, but I still couldn’t force myself to upgrade to another watch that you have to shake in order for it to tell time.
This year when the Series 5 was announced, I had to upgrade. How couldn’t I? They fixed the most important thing! I’ve had 42mm Series 3 and decided to get the big one again.
Display
The always on display is such a crucial feature of the watch that after half a day of using it, I couldn’t even imagine how it was possible to live without it. At first I had to learn not to turn my wrist too aggressively, but then it became natural, like so many years before.
When your hands are on the keyboard typing or you are driving, just a little glance at the wrist and you know what time it is – what a novel concept!
In total Apple fashion, they’ve though the feature through, there is an option to hide sensitive complications while in always on mode, I would argue it should be on by default, but it’s not. For me it shows time, weather and date, but doesn’t show reminders, activity and progress in Streaks. That is a great feature, if you commute, for example, people won’t be able to glance at your wrist and read information.
The full screen display with rounded corners looks nice, if you have those new complications along the corners or full screen watch face.
Notifications
This is the thing that changed the least after two years. It is the same mess if you don’t manage them, but if you do, it is possible to live with them. The one feature I would really love is the ability to manage notifications in the messaging apps on the chat by chat basis. A couple of chats would definitely buzz my wrist, but most would stay on the phone, probably silently.
Activity Tracking
When I wrote the review of Apple Watch Series 3, I had my first perfect month. Since then I’ve had 23 more. Since the day I bought a watch, I didn’t miss a day, closing all three rings. I’ve had Active calories ring set to around 500 most of the time, but for the last two-three months the goal is more than 900. The challenges for the month became, well … more challenging. Something changed in the algorithm and I don’t get easy ones anymore (like closing all the rings for a month, which I already do), right now those challenges really push me. I have to plan in advance how to complete them. This is great, but I would still love to have a less challenging month once in a while – some rest is also needed.
Battery
When the Series 4 came out, there were a lot of raving reviews saying how good the battery was. For some it was a two-day battery, for some it allowed to start tracking sleep. This year is different. On a big watch with the normal use from 6am to 23pm with one hour and a half workout there is about 15% of the battery left. On Series 3 after the same day there would be more than 50% left (and my watch is two years old).
On Twitter some are trying to turn everything off (like noise monitoring or always on display), with no luck, so the reason could be in the software (there are some reports WatchOS 6.1 beta fixed it). This one is definitely on Apple, I shouldn’t manage battery life and I have to be able to use all the feature that they’ve advertised.
On the other hand, they said it is “all-day battery, which lasts 18 hours”, and it does (although “all-day” one would think is a bit more than 18 hours). It’s just before battery was so good, I never would even think to manage it. You just put it on a charger before going to sleep and that is the whole management. The one time I had to think about battery was during the 14 hour flight, but that’s expected.
I’ve tried to restore the watch and set it up as new, as it helped some, but battery life stayed the same. In order to stay sane, I’ve decided to try not to think about the battery and see how will I manage.
Watch Faces
I agree with Marco Arment – there is still a shortage of good watch faces. Previous generation watches faces look so bad on the new screen, that they should probably be removed from the new watches. The most easy to use yet configurable are digital faces. But as someone who was wearing watches before Apple Watch, I like to use analogue and there are not many good ones. I love Navy Blue California face, but it looks good only in the full screen mode, which has only two complications and one of them is limited in choice, so I can’t use it during the day, because I actually use complications.
Meridian face would be a step in the right direction, but I don’t like the white background shining at me and black just looks really bad.
So that leaves me three watch faces I use a lot – switching between black California face with circular dial and Infograph Modular. And in the evening or when going out – Navy Blue California face with full screen dial.
Taptic Engine
Apple has a lead in a couple of places, some big – like an A-series chip, some small – like haptics. It is very enjoyable on the phone and it is changed a lot on the watch. I’ve noticed new engine immediately, it’s so much nicer. I like how it works when you use Digital Crown, it is so delightful. Vibrations for notifications are also quite nice. This is a small thing, but the one that gives you a joy using the device.
Room For Improvement
As my main gripe about the Apple Watch was fixed, I have a couple of small wishes going into the future.
As I mentioned the algorithm in challenges changed, so I have to plan how to complete them. Adding complication that shows progress would help a lot.
As someone who closed all the rings for more than two years, I would really love to have the ability to have a day off (I can even show a note from the doctor if it would be necessary).
More thought through watch faces, especially analogue ones. I’m not sure Apple has to allow 3rd party watch faces, but they definitely have to step up their watch face game.
And of course battery life. I know it technically lasts “all day”, but if you want to go out in the evening, you have to either charge the watch or forget about it, because it just won’t last.
Conclusions
Last year when the Apple Watch Series 4 got announced, even though it didn’t change the form much, the bigger screen with rounded corners looked fresh. Comparing two watches, you could definitely see how Series 3 was a previous generation. Using it day-to-day, though didn’t bother me much, because you don’t have something to compare to all the time. This is why I had no desire to upgrade.
This year they sold me after the words “always on display”. My guess is, this feature would be the reason for many to buy a new watch. It is a game changer. Yes, I have problems with the battery life, but I didn’t even think for a second trying to turn off the always on display to preserve battery life. It wouldn’t be the product I’ve bought.
As every company in the world and then some think that creating streaming service is easy you just need some content, I think they forget a couple of very important aspects of the successful service that are not trivial to implement.
The human brain perceives anything less than 250 milliseconds as instant. So when making Spotify, the CEO and founder Daniel Ek wanted the service to feel instant to make an illusion that every single song is right there on the users hard drive.
“We spent an insane amount of time focusing on latency when no
one cared because we were hell bent on making it feel like you had all
the world’s music on your hard drive. Obsessing over small details can
sometimes make all the difference. That’s what I believe is the biggest
misunderstanding about the minimum viable product concept. That is the V
in the MVP.” – Daniel Ek
When creating Evernote, Libin believed that responsiveness is crucial to the app experience and there couldn’t be any delay between searching for something and results popping up, so Evernote stored everything locally on the hard drive (although it was a right incentive, the implementation was bad, but it is different point).
The same point goes for Netflix, you’ve probably experienced it, when you start watching a movie or a TV show, press play and it starts playing immediately. Especially if it is something new and popular. That is because Netflix partners with ISPs and deploys appliances with the most popular content right to them, that way, when you are watching the newest Netflix original that Netflix heavily pushes, you might be streaming it not from Netflix itself, but from your ISP. And by the way, Netflix doesn’t charge the IPSs at all, so they have only technical or legal requirements to fill.
That is why Netflix has a big advantage over other streaming services, this is an expertise you gather over the years and understanding of your customers, you get only by collecting watching data. That way Netflix can predict what will people in certain regions watch and preload the appliances with the most relevant content.
You may not even realize, but you notice little hiccups in the apps you use, the instant is very important in the user experience.
Although I’ve had iOS 13 on my phone since the day it came out, I’ve waited for iPad OS, before signing up for Apple Arcade. I won’t be able to play my PS4 for about a month, so it was the perfect opportunity to test it out. Yesterday, after installing iPad OS 13.1, I immediately signed up for the free trial of Apple Arcade and downloaded my first games.
After connecting PS4 controller I downloaded a couple of games for starters, for no particular reason other than – I’ve read on Twitter that people enjoyed them. The games I’ve downloaded were – Sayonara, Oceanhorn 2 and Cat Quest II. I’ve played all of them for about 10-15 minutes each and I think I will be playing all of those more, the favorite out of them was Cat Quest, which is fast paced, beautiful and funny.
Playing on the big screen of the iPad Pro 12.9” with the controller attached is a blast. I could only imagine that playing on Apple TV would be something really close to the console, I’m already thinking about buying one, just for the games.
Before going to sleep I’ve decided to try out one more game – Mini Motorways and it was a mistake. I couldn’t stop playing. There is a saying – it is easy to learn, but hard to master, it is totally about this game. It’s fun, seams easy, the music is almost meditative. I’m afraid I will spend hours playing it over and over again.
I will probably write something more in-depth about the service later, but right now, this is the most fun €4.99 a month you can spend on a service.
Privacy became somewhat of a theme here, so continuing on this subject – with the release of iOS 13, a lot of apps are asking for the permission to use Bluetooth. Among them are Netflix, YouTube, Waze, Spotify and of course Facebook.
When it asks for the permission, in the little explanation there is it usually tells, that it will help connecting to other Bluetooth devices. Especially with media apps, users could think, that it is necessary to listen through Bluetooth headphones or speakers, but it has nothing to do with that.
Developers have access to those via other means and don’t need permissions for those. The real reason they ask for Bluetooth is location tracking. Using the Bluetooth and WiFi devices around you, app can figure out your location pretty accurately.
This has been happening for quite some time, but only this year Apple added the ability to disallow the permission. It probably tells you something that a lot of developers pulled this functionality from their apps during beta process.
The one legitimate use I did find, was for navigation apps, like Waze. They use Bluetooth in tunnels to navigate you where there is no GPS and mobile signal. But if like me, you live in a place without any tunnels even in farther proximity, you can safely deny the prompt.
Millennials invented cable! This is one of the better memes in the long time, but it works so well. I’ve been reading tech blogs for a very long time and couple of years ago one of the most popular themes was cable cutting. There was a lot of talk, how you can cut the cable, subscribe to a couple of services, buy antenna and save a lot of money.
For some time Netflix and Hulu (in the US) were the ones to have. There was a lot of content, some old, some new, some originals. Now, every company wants to build its own subscription service and charge for it about 10$ a month. And as this is the golden age of the TV you’ll want to watch them all. Subscribing to Netflix, Apple TV+ and Disney, for example, would be about 30$ per month. Add to it Apple Music or Spotify (that’s another 10$) and probably gaming service or two (Apple Arcade and PSN). 50$ and that’s not even trying. Want to watch Office next year – another service.
This all adds up very easily. Apps are implementing subscriptions more and more. Weather apps, Twitter clients, writing apps, Podcasts apps. Everything is a subscription.
For the video services, my plan would probably be keeping Netflix and adding one other services. The service I add will depend on the content it has. There is something new on Disney+? Subscribe for a month or two, until I watch it and something else pops up on another service.
When music streaming became a thing, it destroyed piracy in some markets, as it was much easier to pay and listen to all the music you want, without the need to download, clean meta-data, upload to the phone, etc. Now, with all those video services coming out, I have a feeling, piracy will again rise. You either look for it on some shady website, where it is all lumped together or you take your time to figure out which service it is on. Sure, something like Apple TV could help (app, not a device), but already not every streaming service is in there (and Netflix will never agree to be added).
I hope I’m wrong and those services will prosper and companies will have funds and willingness to produce more great shows.
As we’ve seen last week with Spotify, the use of location tracking can be explained with business interest – they want users to stop abusing the Family Premium plan. What Facebook is doing after all the scandals it had with our data, is unexplainable.
In the recent Newsroom article titled “Understanding Updates to Your Device’s Location Settings”, the social network company explains how updates to Android and iOS will prevent them from abusing the constant location tracking.
Facebook is better with location. It powers features like check-ins and makes planning events easier. It helps improve ads and keep you and the Facebook community safe. Features like Find Wi-Fi and Nearby Friends use precise location even when you’re not using the app to make sure that alerts and tools are accurate and personalized for you.
Just read the fucking quote. Facebook tracking your location to keep you safe. How delirious are they? Article further explains, that now there will be the ability in OS to allow location sharing with the app only once and if the app is tracking your location in the background with the app closed, iOS will prompt you with notification, showing map of the location data and explanation why the app uses it (to keep you safe, of course).
This article shows how bad these changes are for Facebook. Right now location tracking is the best data they can get on users. Knowing where you’ve been can give a lot of insights. Which neighborhood do you live in, where do you work, which type of restaurants you go to, if you are sick, how often do you travel. All of this information can be gathered using the background location tracking, without users even noticing.
I’m glad both Google and Apple are making changes to the location tracking in theirs OS’s. I’m sure Facebook will find a way to track it anyway, they say so in the article:
We may still understand your location using things like check-ins, events and information about your internet connection.
This article shows how out of touch Facebook is, but the more scary thing is – people believe them. I hope those changes will educate people more on the type of data they are sending to those companies.
As spotted by CNET, Spotify updated its terms and conditions for Premium Family subscribers, where it now says, that users have to provide location data “from time to time” to ensure that plan members are actually living at the same address.
What is interesting, Spotify tried to do the same thing one year ago, but was met with such a backlash that it had to stop, until now, when they just added this to the terms and conditions.
Although in the description of the Family plan it specifies that plan members should be ‘members of the same household’, people take the name of the plan quite literally and point out that it is not a prerequisite for being a family to live under the same roof.
This is one of those things, where legitimate users have to suffer because of the abusers. In the reports about the news it is mentioned that friends use the feature to pay less ($15 per month divided by six users is just $2.50), but groups all over the internet and social networks are full of messages where people are looking for “family members” to share the plan with. Most of them don’t even know each other.
Still, even if I understand what Spotify tries to prevent, this is the reason to leave the service. Today location data is a king and providing it to the music service is just stupid. Sure they say that they will delete location data right away, but who believes them anymore? The price of not deleting and apologizing later is much lower than what they can get selling or using the data.
I’ve been thinking recently about switching as everyone is so positive about recommendation engine (didn’t work for me previously), but after that I’m definitely staying on Apple Music with my Family Plan.
Although there was a loot of interesting stuff presented, something was definitely amiss at the latest Apple Event. First it was half an hour too short, leaving time for at least one big thing. Second, different release dates for iOS and iPadOS don’t make sense and actually will be messy.
Regarding the first issue. There were a lot of rumors about Apple bringing the reverse wireless charging to the iPhone. This would give the ability to charge the AirPods from the iPhone. It is now rumored Apple scraped this feature as it didn’t hold up to the high standards (Apple and wireless chargers, am I right?).
There were also a lot of rumors about some kind of Tile device, which you could track. Apple didn’t show anything like that. It even added new processor to the iPhone and didn’t bring it up. How un-Apple is it? This U1 chip is specifically designed for proximity based navigation and right now the only feature it will have – you can AirDrop to the specific person by pointing iPhone at them. Imagine this technology used in retail. This could be a game changer – you point your iPhone at something, it shows you the price, you pay with Apple Pay and you are done.
There was absolutely no mention of AR. Again, this is unlike Apple in the recent years. There were rumors of AR headset, I wouldn’t say it should have been shown in this event, but still, no word? Especially considering, that in the GM builds of iOS 13, people are already finding a lot of new mentions of AR.
Regarding release dates for the OS’s. In the new version redesigned Reminders app uses a different format, so if you update your iPhone on September 19 and use this new format it will stop syncing to the iPad, which will still have old Reminders app and old format.
Also, if you use Shortcuts and change anything in one of them on iOS 13, it will stop working on iOS 12. What about universal apps? Can you update your app for iOS 13, while still supporting iOS 12 for the iPad.
There are a lot of questions, which make this event a bit weird. Remember the tag line for the event was By Innovation Only and there was nothing Innovating in that event (except of course Pro font in the camera app on the Pro iPhone).
I hope there is a second event in October, where Apple will be able to bring some light on the features it didn’t show us in this event or should we wait another year now?
Yesterday Apple held its biggest event of the year. As was rumored we’ve seen three new iPhones, watch and so much more. Luckily this time not all rumors came true, we’ve had a couple of surprises. On the other hand, some were expecting too much, so as always my strategy of not reading rumors before the event pays off.
Arcade
If you didn’t notice, Apple is services company now, so it started with two of them. Apple Arcade is gaming service, starting from 100 exclusive high quality games. You will pay the subscription fee and play whatever game you want on iPhone, iPad, Mac or Apple TV. The games in the trailer look amazing. Considering that Apple announced support for xBox and PS4 controllers, this could be a very big deal for many.
As it often is, game demos are the weakest part of Apple presentation, after Tim Cook said “I won’t waste your time with usual updates” we’ve watched three game demos in a row with one of them being Froger, in 2019.
It will be available September 19 in over 100 countries around the world for a price of $4.99 per month for the whole family. And Apple will give 1 month free trial.
Considering the price, I feel like this is the one to at least try. As I said games look good, the lineup of developers looks strong with some big names and indie.
tv+
As every company under the sun Apple is launching original content. tv+ will have three shows at start adding more every month. Tim Cook was so excited that the trailer for the Morning Show was “one of the most watched trailers ever” it wasn’t even funny.
We also saw a trailer for the TV show See, which looks very promising.
It will cost $4.99 per month for family and will be available in over 100 countries. What was surprising, you will get 1 year of the service included with the purchase of any Apple device. Considering Apple only has a couple of shows at the start and doesn’t have any backlog this is very smart strategy.
iPad
This one was a surprise. There were some rumors about new iPad, but most thought it would be shown in October event later this year.
What Apple did is update it’s most popular iPad, the original size one. It is now 7th generation iPad, they’ve changed screen size a bit, increasing it to 10.2 inches (instead of 9.7). It has updated specs and is shipping on September 30 starting from $329.
Interesting how Apple doesn’t compare it to other tablets (because that market doesn’t even exist), all of the comparisons were with top selling PC and of course iPad beat it in every aspect.
Up until now, this was The iPad to get, considering the price and power you get. It remains the one device in Apple lineup which you can consider inexpensive and well worth every dollar you spend.
watch
Tim Cook started with the video showing how Apple Watch save lives with its ECG function. What was nice this time – it also showed how Apple Watched helped get healthier by asking you to close your rings or stand. Those videos are always Apple at its best.
There will be three new studies – Hearing, Women’s health and Heart and movement study. Those are great, but unfortunately available only in the United States.
And here is the announcement I was most surprised by – new Apple Watch. Watch Series 5 will have THE feature, the one many asked for from the very beginning – always on display, while still having all-day 18 hour battery life.
All the watch faces were optimized for low-power mode when it shows time, so you don’t have to tilt your wrist or tap the screen. This is the feature for getting a new watch, especially if you didn’t upgrade to the Series 4 last year.
As everything in the US, Apple Watch now has a compass. As most of the cities in the US were built considering the directions, this will be helpful to Americans, but also around the world, Maps app will now be able to show where are you heading more precisely.
There will also be international emergency calling in more than 100 countries if you have cellular Apple Watch. Amazing feature, which I hope nobody has to use.
This year Series 5 is available in a couple of new finishes – two Titanium models and white Ceramic. They look great, but will cost accordingly.
Apple Watch Series 5 will start at $399 for GPS model and $499 for cellular. You can already order one and it will ship on September 20.
What also interesting, Apple leaves Series 3 in its lineup for $199. It is great entry price, but only if you don’t care about the look and newest feature. By itself it is ok, but if you ever come across Series 4 or 5, two year old model looks very old and dated.
iPhone
The main star of the event – iPhone. Last year, I think Apple confused buyers with releasing three models which were hard to differentiate for average consumer (believe me, I know, the amount of questions I got about which one should someone buy was like a customer sat – through the roof). Fortunately this didn’t stop iPhone XR to become the most popular iPhone and smartphone in the world.
This year the lineup is much more clearer. First, there is iPhone 11. Which you can consider the standard one – everyone who wants to buy an iPhone this year should get this one. It has 6.1 inch display, Haptic Touch and Spacial Audio.
It also has two cameras this year, but instead of adding telephoto, the second camera is ultra-wide. This will allow you to switch to x0.5, which means you will be able to capture 2 times more of the scene from the same point.
This is also shown in the new camera interface. When you launch it, it will look more immersive, showing you the whole available picture instead of black bars.
Although there is no telephoto camera, Portrait mode is still made using hardware, so it will work on animals, unlike the iPhone XR.
Apple also showed Night mode, which in presentation looked great, but we will need to see comparisons with Google Pixel, where night mode is just out of this world. Hope Apple delivers.
If photography is something Android manufacturers, especially Google, mastered, in videos Apple is still unbeatable. Adding to that ultra-wide and cinematic stabilization, makes it even more impressive.
Front camera was also updated, it is now wider 12MP sensor which will take normal selfie, until you rotate it sideways and it will get wide.
Apple also added 4K video support and slo-mo to the front camera and invented the word Slofies – which is probably officially the worst word of 2019.
A12 processor leads the industry, the overhead it has is not even funny, it is still faster than all the newest Android phones and Apple made it even faster. A13 Bionic is the new processor inside iPhone. It is so ahead, it will take Android manufacturers a couple of years to catch up.
What iPhone XR did have, was amazing all-day and then some battery life. In iPhone 11 it was improved – adding 1 hour.
It will be priced starting from $699 and as I’ve already mentioned, this is the one to get.
iPhone 11 Pro
As Phil Schiller said – this is the first phone Apple called Pro and it is worthy of its name.
There are four new colors – Midnight Green, Space Grey, Silver, Gold. And at least on photos the green looks amazing, I will be surprised if it will be available on first day in enough quantities. The back has a nice matte finish now, which doesn’t even look like glass anymore.
There are two phones iPhone 11 Pro and 11 Pro Max, with the same sizes as last year of 5.8 and 6.5 inches. It will also have A13 Bionic processor, but one of the biggest improvements is battery life. 4 hours more for iPhone 11 and 5 hours more for iPhone 11 Pro Max. As a XS Max user I can tell you this will be amazing, it will bring phones closer to the main iPhone 11. It will also have 18 watt adapter in the box, so you will be able to charge it faster.
There is now three cameras. The ultra-wide was also added to the Pro models. One amazing thing 3rd party developer Filmic Pro demoed, was shooting video with two cameras at the same time. So you have more different footage for the same moment.
Apple also showed sneak peak for a feature coming later this year called Deep Fusion. What it does is it takes 9 photos (8 of them before you even press a button) and combines them to bring a lot of detail. On stage it looks great, we will have to wait for it to come out.
The iPhone 11 Pro will start at $999 and iPhone 11 Pro Max at $1099 with pre-orders this Friday and shipping on Septemver 20th.
Apple will also keep in it’s lineup iPhone XR for $599 and iPhone 8 for $449.
Some already are saying this was the weakest Apple event in recent history, but I think it was good. Making already great iPad even better, always-on display on the Apple Watch making it even better in the market with almost no competition. And iterative update on the iPhone, which should be expected, as this is a mature market already.
