WWDC 2021 — It Is Not About the OSes

It’s that time of the year again, when Apple shows all the new things in all the different OSes. This year though, the presentation was a bit light on narrative, but pretty packed with features.

What became obvious pretty fast — it doesn’t make sense to divide this presentation by OS and I think in the future Apple will just talk about services and apps because everything works everywhere.

Since we are not there yet, they still talked about each OS separately, but more often than not it ended with a “feature is available on all other platforms as well”.

FaceTime

Even if all those features were announced last year it still would have been a bit late, not to say — fall of 2021. But better late than never. I was surprised how janky the Voice Isolation demo sounded, but I hope it will be good in the released version.

SharePlay is an interesting feature, but I don’t see myself using it much. We’ll soon have cinemas opened for vaccinated people, and I’m not a big fan of watching TV shows with friends. But there are probably people who want this. I could see myself watching sport events like that, but I don’t think local TV providers will support this feature soon (or at all).

Focus

In 2021 Apple re-invented profiles which you could’ve found on Nokia phones 20 years ago. You can now create Focus modes for work, home etc. It allows you to make different home screens for different modes and allow notifications only from certain apps or people. This also means, that you can put multiple launchers for one app.

There is Summary for notifications, which will show only the most important ones and Do Not Disturb will show a message when someone tries to reach you via iMessage (similar to Slack).

iCloud and Privacy

You can add people you trust for an Account Recovery, so when you forget your password, you will be able to restore it with their help. You can also choose people as legacy contacts, so they can access your Apple account in case of your death.

On a lighter note, Mail now has an option to hide your IP, location and whether you’ve opened a message, basically rendering tracking pixels useless.

Privacy Report which was introduced last year in Safari for websites will now be available for apps. It will show how often an app has accessed Location, Camera, Contacts, Photos in the last 7 days, as well as all the domains the app is contacting.

Siri has on-device speech recognition, which for me is not so much a privacy improvement, but a massive improvement in speed.

Paid iCloud is now iCloud+ with Private Relay — which encrypts Safari traffic (almost like a VPN). It will also let you hide email, by creating random one for forms on websites.

Safari

Safari got a redesign on all platforms. Tabs are now very compact and in line with the address bar. There are also tab groups, which you can name, and they sync across devices. On iPhone, the most significant changes are — address bar is on the bottom, you can now slide across tabs with the same gesture as you do sliding across apps and web extensions will be available on mobile.

QuickNote

On iPad, you can swipe from the corner with the Apple Pencil and a small Notes window will appear where you can make a note. If you do it on a website, it will show you the note next time you visit it. The QuickNotes sync and work across devices.

Universal Control

This was probably the best demo of the keynote. You can use a single mouse and keyboard to control all your devices. Just put your iPad besides the Mac and you will be able to move the cursor from Mac to the iPad without any setup.

My mind was blown, when Craig added the iMac on the left of the MacBook and used the mouse to go all the way from the iMac to the iPad through the MacBook in the middle and dragged the file across three devices just to drop it on the iMac.

iPadOS 15

This actually is a bit of an exception, since there were a couple of iPadOS-specific features. First, as everyone could have guessed they added Widgets, with some bigger options (up to a quarter of the screen). App Library is also available on the iPad now and is accessible with an icon in the dock and by swiping to the last page.

The multitasking is rethought… again. It is more visual, with buttons and hints.

It is possible to develop and submit iOS and iPadOS apps to the App Store from Swift Playgrounds.

Miscellaneous

  • Apple Maps are even more amazing in San Francisco.
  • Government IDs, house and hotel keys and work ID in Apple Wallet
  • Low-power mode on macOS.
  • You can AirPlay to the Mac (both the video and sound).
  • Multiple timers on Apple Watch (but only on Apple Watch).
  • Conversation Boost — focuses AirPods Pro on the person talking to you. You can reduce the amount of ambient noise in the settings.
  • Shared With You — things shared with you in iMessage will appear across multiple apps (Music, News, Podcasts, etc.)
  • Live Text — you can copy and paste text from the photo (seems to work flawlessly in the demo). And it can recognise objects.
  • Shortcuts for Mac, which will replace Automator.
  • Health Sharing — you can see data of your parents or kids. Alerts, like for heart rate or steadiness. Apple doesn’t have access to this information.

Apple in 2020: My Report Card

I like an annual look at Apple fromSix Colors, with commentaries from prominent people. Nobody asks me, but I have opinions, so here is my report card. Yes, I know it’s March already, but as there were no events or product releases from Apple I think it’s still relevant. 2020 was a good year for Apple in terms of hardware and not so great in terms of regulations and developer relations.

Mac

Grade: A

How can you give a different score when there was a release of Apple Silicon? It seems that M1 is just perfect, although I didn’t buy a new laptop yet, I’m very tempted. Last year was a turning point for the Mac and let’s hope it will continue that way.

The problems with keyboard are over, Apple designed processors are remarkable, we are just waiting for new hardware (redesigned iMac among other things, please).

For the last couple of years I didn’t use Mac much, so can’t give a mark regarding software quality, but I don’t mind Big Sur, from whatever use I got from it.

But all the changes Apple made tempt me to return to Mac and I think that tells a lot.

iPhone

Grade: A

This is the great year for an iPhone. First, iPhone SE — perfect budget phone, yes the design is a bit old, but internals are great and for that price it’s unbeatable.

Next, the iPhone 12 lineup is solid. Although, there are reports that Apple overestimated the demand for the Mini (and I believe them, just because when it was hard to find Pro Max every store had iPhone 12 Mini in abundance in every color), I loved holding one. If the camera was on par with the biggest one I would buy the Mini without hesitation.

Every time I buy a new iPhone, I get the one with the best camera and this time was no different. I got iPhone 12 Pro Max in glorious gold color and I love it. Still, after 4 months, sometimes I catch myself looking at it and enjoying it as a physical object.

One could argue there is one thing Apple missed with the iPhone this year — high refresh rate display. I would agree, but the current display is so good, I don’t see the difference even using it simultaneously with the iPad Pro (interestingly, I do see the difference when using Pro and non-Pro iPad).

All things considered — iPhone 12 Pro Max is the favourite thing I bought last year, and I bought many good things.

iOS 14 is also solid, with addition of widgets, the first time in a while I downloaded public beta before a release because I wanted new features like incoming calls as a notification and Picture in Picture.

iPad

Grade C

As an iPad Pro user I didn’t see much change. iPadOS 14 gave nothing, it’s hard to call 2020 iPad Pro new, so there was no need to upgrade. The only new addition this year is The Magic Keyboard, but it is too expensive for what it is. I know Apple products are expensive, and I gladly pay for them, but not this time, especially for 12.9” iPad Pro.

I’m waiting for a new new iPad Pro and probably will go for a smaller one (if everything else remains equal). I hope last year was a year of Mac and this year Apple will give attention to the iPad.

Watch and Wearables

Wearables: Grade: B

Watch: Grade B-

The only new product in wearables are The AirPods Max which I guess is a great product, but too pricey for many. I see myself buying them in the future and I think it is a compelling product for a niche audience.

I finally bought a pair of AirPods Pro, and they are great. Spatial audio is great, but unfortunately, it is not adopted by different services, so there is not much use.

Apple Watch on the other hand (sorry) didn’t compel me in any way. I bought one for my wife, but not because of some new feature, but because she wanted one, so I bought the latest. With Series 5 there was a big selling point — always-on display, they could’ve left everything else untouched I would’ve still bought one the first day, but with Series 6, there is nothing even remotely similar.

Apple Watch SE, although a nice addition, is overpriced for what it is and will probably become more viable after a price drop.

Apple TV

Grade: F

It’s just laughable. I did buy one last year or a year before, but wouldn’t have now. I have everything Apple offers on my LG OLED TV (Fitness+ the only thing missing, but it is missing everywhere in the world and hardware has nothing to do with it). Apple TV box wasn’t updated in years and still costs a lot. You can’t even compare it to other boxes, sure there is a privacy angle, but common, it’s comically expensive and internals are outdated.

Services

Grade: C

I’m starting to get frustrated. I didn’t understand why Apple News+ is not available in my country, but okay, there could’ve been some rights issues or something, it’s not Apple’s content, but Fitness+, really? Apple makes all the videos, so in this case they do own the content, why not make it available everywhere? I hope they know people over the world speak English… And because of that Apple One Premiere is not available in Latvia. So to have more storage, I have to pay extra and the idea of a bundle and one payment is not working.

I did subscribe to the family Apple One bundle plus an additional 200 GB of storage, so Apple is taking my money monthly.

The really great thing about services — Ted Lasso, of course. I’ve watched it three times already, it’s so good.

HomeKit

Grade: C

I only started to use smart home appliances and I don’t see much from Apple. Home app is not great, Apple doesn’t provide accessories themselves, so I’m not even sure what to grade here.

Hardware reliability

Grade: A

All my Apple hardware worked perfectly last year (maybe because I didn’t buy a laptop with a butterfly keyboard). The only thing I’m afraid of — problems with AirPods Pro, but so far they work, so can’t say anything bad.

Software quality

Grade: B

Although the iOS 14 and watchOS 7 are solid, I still have some inexplicable problems from time to time. Mail stops showing messages until a restart is the latest. Notifications in Big Sur are bad, but luckily, I don’t use macOS a lot.

Developer relations

Grade: C

I think Apple had an awful year with developers. It tried to improve it with the commission cut at the end of the year, but there were still many questions. The whole Epic saga and Hey fiasco gave a lot of bad publicity. Whoever you support in both situations, Apple still doesn’t look good.

Environmental and social issues

Grade: C

It’s hard to give a high score to a company which is so heavily reliant on Chinese labor and precious metals mines. Whatever Apple tells, it remains a badly kept secret that working conditions there are below humane. I know Apple can’t change everything, but they are so vocal about some things, that you start question why they are not about the other.

They tried to do a lot of good regarding Covid-19, but contact tracing went nowhere, I would say fortunately, but that is another topic altogether.

Taking a charger out of the box, while understandable, still doesn’t sound like something totally because of the environment.

Apple Event – November 2020

It was another instalment of the beautiful commercial made by Apple, filled with amazing transitions and views of the Apple Park.

The presentation was short with a couple of minutes of recap by Tim Cook of all the products announced in the last 8 weeks.

This time there was a lot of background music when presenters were talking and I didn’t enjoy it, as it portrayed the ad vibe even more.

In the end they showed a bit with a PC guy from the old Mac vs PC commercials, it was OK. Judging by Twitter old-time Mac fans enjoyed it.

One More Thing — The Mac

Right at the beginning Tim Cook emphasised that One More Thing this time was relating to THE Mac. So, no AirTags, AirPods Studio or other devices.

I was surprised to learn that over 50% of Mac buyers are new to the system. On the other hand, with such a strong quarter for Mac, it is not a surprise that those weren’t only those who updated their computers.

They’ve made a commercial (yes, a commercial inside the commercial) showing many celebrities with Macs and a lot of those were with glowing logo. In black and white it was noticeable that they made focus on that, as it looked cool, but Apple doesn’t make such laptops anymore…

MacOS Big Sur

What they couldn’t show before is how macOS is better with Apple Silicon. It is more similar to the iOS and iPadOS in some regards. I know the internet is all about scores for CPU, but everyday little things are more important for the experience, especially on the types of machines Apple introduced. It launches apps instantly and more importantly it instantly wakes from sleep, just like iOS.

M1

This is the start of the next generation of Mac. First System on a chip for low-power Mac computers. It has 8-core CPU (4 High and 4 Low performance cores) and Apple says the High-performance core is the fastest core in the world right now.

All the new Macs

Apple introduced 3 new Macs, and they are similar to each other — MacBook Air, MacBook Pro and Mac Mini. For the first one it is a complete transition — you can’t buy Air with an Intel processor anymore. For the latter two it is the mainstream, low performance models, with Intel laptop and Mac mini still being sold as an option.

What they have in common is that all three have the same M1. You can choose up to 2 TB of SSD and 16 GB of RAM.

What is different is battery life in case of MacBook Pro and continuous performance. What that means is although the processor is the same because MacBook Air doesn’t have a fan and other two models do, they can not only reach the same speed as Air, but sustain it for longer periods of times.

It’s a shame that they didn’t update the camera in laptops. It is still the same 720p, very mediocre camera. Although the picture will be improved by the SoC thanks to Machine Learning.

Because Apple doesn’t sell any other display, it was funny how in every picture or video of people using Mac mini it was standing right on the stand of Apple XDR monitor, the stand for which costs $300 more than the computer itself.

I was blown away by the numbers provided regarding the battery life and am very optimistic about Mac lineup and will probably end up buying one of the laptops introduced (most probably MacBook Air). But of course the more exciting things will come out, when Apple will show iMac and Mac Pro with Apple Silicon inside. I can’t even imagine what will be possible with M1X (or whatever it will be called) where because of no thermal limitations there could be 16 cores and most of them would be High-performance.

MacBook Updates

Yesterday Apple updated it’s notebook lineup. Let’s start from the good news, MacBook Air got True Tone and lowered price of $1099 (with additional $100 discount for students) and MacBook Pro got quad-core processor from the start and there is no MacBook Escape now – every MacBook Pro has a Touch ID and Touch Bar. The starting price of the device is $1299.

This makes things a little bit more clear, until you start to choose. For $1299, which will you choose, baseline MacBook Pro or MacBook Air with 16GB of RAM (as $200 is the price for doubling the original 8GB). As someone who has an 8GB MacBook Pro, I would kill for more RAM, especially when trying to open a bunch of tabs and making reports in the Excel. But MacBook Air processor is much slower under heavy load. On the other hand the battery on the Air is amazing and it is a bit lighter. 

One would ask, but what about one-port MacBook, but there is none as of yesterday. Apple killed the most portable MacBook it had. So here is what Apple MacBook lineup looks like right now:

If you want Apple computer as of today you have a couple of choices – MacBook Air as a default for everyone, if you want something more fun and simple – iPad Pro and if you need something more powerful – MacBook Pro. 

With cleaning up iPads a couple of months ago and this I like that Apple is bringing back a bit of focus to its products.

WWDC 2019 Keynote Impressions

Most people jot down some notes about keynote overall and then write or talk about each release in more detail. I’ve went my own way, first going through impressions for each OS – tvOS, watchOS, iOS, macOS, iPadOS and also for Mac Pro.

Now I want give my overall impressions about presentation. I mostly agree with Marco – Apple started listening again. And the reason is pretty simple on it’s surface – iPhone sales. Although thanks to increasing prices for a couple of years revenue from the iPhone didn’t fall, but unit sales plateaued. So now Apple has to sell iPhones more aggressively and give more attention to all other products in the lineup.

This was noticeable in every announcement, it wasn’t apologizing per se, but it felt like Apple was overcompensating. There were ver big changes that got at most one sentence mention during the Keynote and a lot of them were just a text on the slide with “everything else that’s new”. 

There was something for everyone, be it developers, users, professionals. We’ve got new OS, new hardware and new frameworks. We’ve even got the trailer for TV show. All of this in just 2 hours. The pace was unbelievable. Presenters were very proud of the product, just look at the display demonstration. 

I like how passionate, knowledgeable and funny Craig Federighi is. I’ve seen some of the first of his presentations and it’s not even close. It’s a very big growth in presentation skills. This year the biggest joke was about iTunes and with Craig delivering it – it landed perfectly. 

Overall, this was very strong keynote, one of the best in recent years actually. And this gives hope that Apple is able to make products and also improvements to those products afterwards, even if those aren’t iPhone.

WWDC 2019 Keynote Impressions – macOS

This was a surprisingly powerful part of the keynote. All the talk before the WWDC was about iPad improvements and Mac Pro, so I wasn’t expecting such a strong showing from macOS. First, the name – Catalina, sounds beautiful and I don’t even know where to start, there was so much. 

Screen Time for macOS – logical addition. It helped me to realize how much time I’ve spent on social media, but after that didn’t use it almost at all, hope with some improvements and macOS version will use it more.

The break-up of iTunes, the end of the era. It was arguably the iTunes and the Music Store which helped Apple to reach the position it has right now. Instead there are three new apps and iPhone synchronization moved to the finder. The two apps I probably won’t use – TV and Podcasts. One of them, Podcasts, is made using the new developers tools I’ll mention later, but I will wait for Marco Arment to port Overcast app to the Mac, as his sound engine is superior and synchronization between devices is a key feature.

The one app I intend on using more is Apple Music. Right now, even when I’m working on my MacBook and with ease that you can switch AirPods to the Mac I listen to the music from my iPhone. iTunes for using Apple Music just sucks. It’s so big an clunky. 

The one feature I liked the idea of during the presentation – Sidecar. I’ve also heard only good things about the app after the keynote, but then I’ve found out I won’t be able to run it on my Mac, because it’s too old. So maybe I’ll have to buy Luna Display after all. This actually is very representative of something that everyone calls Sherlocking – Apple copying something that 3rd parties do already. They do some part of it, but not all, so developers can still sell their devices or software to those who need something more powerful or, like in this case, to those who have older computers.

I loved the presentation of Voice Control, fortunately I don’t need it, but the video looked very lovely. It’s nice that Apple tries to provide the way for everyone to use their devices.

Again, one of those things that has been tried before, but probably can only be delivered by the company of Apple scale – MacBook private Bluetooth beacon. When someone steels your laptop it sends Bluetooth signal (very low power, so battery won’t drain) to the nearest Apple devices and this creates mesh network which in the end provides you with the location of the stolen device. Amazing, with the amount of Apple devices in the world, this solution is the one that can definitely work.

As I’ve mentioned before I have an older Mac, which doesn’t have Touch ID, I love how my MacBook unlocks itself when my Apple Watch is near, now it will be possible to do even more, that is the promise of Approve with Apple Watch. Hopefully it will work on my MacBook and Apple Watch and will help me everyday, so I won’t have to type my passwords all the time.

One of the biggest additions this year – Project Catalyst, that is continuation of last year mentioned Sneak Peak, which everyone called Project Marzipan. Let’s not dwell on the name Catalyst in macOS Catalina. I’m sure it will be a bit of a struggle to remember which is which, but the macOS name will change in a year, so the problem won’t stay for long.

The idea behind it is helping iOS developers to port their apps to the macOS. From what Apple showed us it looks good and right at home on the Mac. Again, Podcasts app was written using Project Catalyst and from the looks it’s hard to tell it apart from Apple Music. I love that at least some of my favorite iOS apps will come to the Mac, like Overcast for example. 

The apps Apple decided to show off on stage were a bit odd. Calling Asphalt 9 Legends and Amazing Mac App, was a bit much. Although it’s a developers conference, but Jira is not the most beloved software in the world, but it proved the point, now you could move your iOS app to the Mac.

The last big thing that got mentioned and I will discuss it here was SwiftUI. It’s a new framework which makes making an app so much easier. It will work on Mac, iPhone, iPad, Apple Watch and Apple TV. And looking at the demo, I wanted to again try to learn coding. 

So as you can see, pretty strong keynote for macOS. I think it shows that Apple is still serious about Mac and there is hope that this OS will have bright future.