I started writing this after listening to the ATP episode (where I got the idea) which was after Apple announced the iPhone 13 lineup and had a bit of trouble. I could have put it in a tweet — the iPhone 12 Pro Max is good, with some caveats. But after I got my iPhone 13 Pro, transferred all the data, used it for a couple of days and picked up my previous phone — I had a bit of nostalgia. I wasn’t regretting the upgrade, but I’ve had this feeling — it was a superb phone, which helped me get through the year, and I love it.
After a year, I can definitely say — the Pro Max is a different kind of beast. As I mentioned in my review it is big and so for me, it meant I’ve used it a lot — to read, watch videos, play games, even write. Now that I’ve used a smaller phone for a bit, I use it differently. It almost feels like Pro Max phone can be your only computer.
Design
I love it. After a lot of going back and forth between Midnight Blue and Gold, I chose Gold and bought my first non-black iPhone, and I still love the colour. I love the edges, the substantial weight. What I actually don’t love is the size. With those edges and going a bit bigger, Pro Max is finally too big.
Camera
I’ve upgraded to the 12 from iPhone XS Max, which, although I didn’t think at the time of my review, in hindsight had the worst camera comparatively of every other iPhone. The photos were over-sharpened, there were many details lost. While looking through the photo library, I can easily spot photos taken with XS Max (and not in a good way).
So updating to the iPhone 12 Pro Max camera system was marvellous. This was the first time I was genuinely surprised while looking at photos taken with the phone. And as a result, I’m selling my Olympus camera. Don’t get me wrong, the “real” camera still takes better photos, but the hassle of taking it with me, transferring and editing photos is not worth it anymore for me. Photos became truly “good enough” with that revision of the iPhone.
Battery
As is every year with a phone, it starts with an astonishing battery. iPhone 12 Pro Max was not an exception. I would start my day at around 7AM and end it at 11PM, and it still would have 40% battery left with normal use. After a year, it is not the case, unfortunately. With battery health at 95%, I find myself charging the phone in the middle of the day or ending it with less than 10%.
Verdict
All in all, I think iPhone 12 Pro Max is one of the best iPhones to date. The camera is so much better, the design is great. There are not a lot of things lacking. I’ve enjoyed using it a lot and will even miss it.
This is my favourite device bought this year. It is beautiful, functional and enjoyable. I don’t know what else I could want from it.
With the addition of Apple ProRAW in recent iOS update, I fell in love in photo capabilities of this phone.
As I’ve mentioned before — I just love looking at the device itself. I still think I made a right choice going with the gold one. The iPhone 4, iPad Pro design with the significant weight of the 12 Pro Max makes it expensive looking (even more than it actually is).
It’s impossible to use it in one hand. Reaching for an opposite icon in the dock is a nightmare and I started using compact keyboard mode because sometimes I can’t even erase something I typed, the button is so far away.
I still don’t have any MagSafe accessories besides the leather case, and I’m only tempted by two — some kind of car mount (I will probably wait for the greater availability of the Belkin one) and I’m leaning towards buying the MagSafe wallet. I’ve had very minimal wallet for a long time and I think I can manage easily with just three cards.
AirPods Pro
Those are very helpful during the pandemic. Just turning on noise-cancellation helps to concentrate a lot. Even now, with my wife siting right next to me, I have it turned on while typing this article and I don’t hear anything. They are that good.
The one problem you can have is comfort, but if you like in-ear headphones, you will love AirPods Pro.
Philips Avent 4-in-1 Healthy Baby Food Maker
This one a bit unconventional, but it helped us a lot this year. Our daughter is turning 1 year old and without this food maker we would be lost. We even took it on our trip we had, it is so good.
You just place all the ingredients and in 10-25 minutes they are ready, prepared on steam, so perfectly healthy for a toddler. After that, you can blend the food, and you are good to go.
As a father, I can definitely say it allowed to leave the baby with me a lot easier, so my wife could get something done by herself.
LG C9
Just as pandemic hit hard in March (on a second day of a lockdown) I’ve ordered a new TV. I long tried to convince my wife to buy an LG OLED, but she didn’t think it was worth so much money. But that day I just pulled the plug.
The first time we watched some 4K content on Netflix she said — “okay, now I understand” and ever since, we’ve been recommending it to everyone who asks (or even if they don’t).
The picture is amazing, sound is actually good, and I love WebOS, because of its simplicity. Sometimes I even wish there would be more of an interface to play around, but it just doesn’t get in the way. The main focus is content. All the major apps are there, so I didn’t connect any box to it, just the PlayStation.
I also love the remote. At first, I thought the cursor would be uncomfortable to use, but it is so good, I think Apple should have gone this route instead of a touchpad on the Apple TV remote.
Nintendo Switch
It isn’t used a lot right now, but it was essential for me this year. When I had a nervous breakdown I decided to treat myself with something nice, I thought I wanted for a long time. I decided to buy the Nintendo Switch.
The first game I bought was of course Zelda. In the end — I don’t actually like the game. It’s just too open for me, I like when there is more guidance, even in the open-world game. But for about two weeks, I would take my Switch, go to the balcony and play some Zelda. It is so non-violent, beautiful and calm, I was considering it as a meditation. I’m very grateful for that time, but I won’t be finishing the game.
If there are two things I like in the world, those definitely would be iPhone and design of Porsche 911.
More than a decade ago, Apple introduced the iPhone 4, with its new boxy rectangular design. It was the first time we got to experience the Retina display. Fast-forward to today, and the new iPhone 12 is slowly making its way into the hands of iPhone buyers. To the joy of many, it has the same design language as the iPhone 4.
iPhone 4 was my first iPhone. It was not a good device in a hindsight — the processor was too slow for the Retina display and in just a year and a half it would take a minute to open the app. But it was beautiful. I always considered it the best-looking iPhone. And this is one of the reasons I love my iPhone 12 Pro Max. Not even using it, I just like looking at it, enjoying its beauty as an object.
You can easily tell a Porsche from another carmaker, even when zipping past you over the speed limit.
It is one of those cases that proves Betteridge’s law. When you personally don’t like something it is so easy to make generalizations about everyone else. So here is an article about how everyone is better off without the new iPhone 12 Pro Max.
When Steve Jobs introduced the first iPhone, it made a lot of sense. He put a camera into everyones’ pocket at the time when it was not possible. Back then when you were looking at a $500 iPhone, you were comparing it to either a $200 flip phone or a $2000 DSLR. While it was clearly more expensive than a regular phone, iPhone could make calls, took instantly sharable pictures, had games, basic apps, and of course it also stored all your music and thus replaced an iPod. iPhone was not just magic, it was also a good financial decision.
The first iPhone was heavily subsidised by the carriers and although you did pay $499 to buy one, it wasn’t the whole price of the phone, as you had 2 year contract with the network. Also, this was not a first camera phone and not even the best camera in the phone. At that time Samsung had camera phones and Nokia had its N95 with a 5-megapixel camera.
Fast forward to today, iPhone 12 Pro Max with 500GB of memory costs $1800, has a camera, and can do about the same things that an equivalently priced iPad or even a Laptop can do. Does it make sense to buy one?
In the first paragraph $499 price was for a 4 GB model, the 8 GB model was more expensive, so why compare it to the top of the line iPhone 12 Pro Max? I would compare it to the 128 GB phone for $1099.
At the time of publication, I thought the new iphone cost me $1300, but as I was filing my return, I realized that after Apple Care, trade in value of my original phone ($250), and taxes, the actual full price of this phone (with Apple Care) is $1,757.80. This is 2/3 of how much I paid for top of the line MBP that I use for all my work. This is insane. What is more insane is that you hide this behind $55/months for 24 months payments. It seems affortable, but in practice is just a ridiculous amount for what is otherwise just a phone.
I don’t think it is fair to add Apple Care to the price of the phone. And the price is much more clear now, not hidden under $499, like it was before.
After ten days of testing it, for me it was a resounding No.
Bingo. “For me”. That should have been in the title.
The new camera is a bit faster, and it is definitely a lot brighter, but at the end of the day, that is it. It is still a tiny lens, and anything that isn’t close and steady gets pixelated, and blurry.
iPhone X camera is much worse, there is less detail. It doesn’t have ultra-wide lens and LiDAR for portraits. It doesn’t have Deep Fusion and Night Mode.
Apple’s promoted photography is mostly portraits, people sitting still, posing. I have two kids though, and they love to run. There is no way I can take their pictures on this phone without having them to pause, just like I do with my 3 year old iPhone X. I can always turn on the video, but the quality is no different from my 5-year old Sony RX 100 iv, in fact, I think the old Sony actually does better video.
I know it’s not only about the specs, but Sony RX100 IV can record 4K video only in 30p, while iPhone supports 24p and 60p. Also, it doesn’t have HDR for video and its battery will die after 280 shots.
iPhone Pro Max feels great in my hands, and I love the quality of the big screen, but that is it.
Back a few years ago when everyone went massive in phone sizes, the logic was that big phones were great for those who had it as their primary and only device. That’s reasonable logic, but in today’s world, I think it makes so much more sense to buy a tiny small phone, for rare calls and text messages, and then to splurge on a proper laptop, or a large iPad, for everything else.
Maybe it’s just me, but I don’t want to open my iPad or god forbid a laptop every time I want to open Instagram or TikTok. The phone is so much more than rare calls and text messages for many people. I like watching videos on a bigger screen while on the go. And the battery is massive without cases or portable chargers.
For between $1100 and $1500 one can buy an iPad Pro with 12.9 inch display, and a cellular connection. That’s a whole computer that you can touch, and a screen big enough to serve as a home TV. Now that’s a good deal!
iPhone 12 Pro Max is an even faster computer with a better display, faster cellular and a better camera. I would argue it is much better deal.
There are probably decent use cases for the new iPhone, although I can currently only think of one. If you are a narcissistic Instagram celebrity who loves to post selfies from a nightclub, this phone is for you. For everyone else, iPhone 12 Pro Max is not a smart financial decision.
Personally, I am going to save up the money and put them towards a really nice camera, with a real photo sensor, and a real lens. I am hoping for a Leica Q (Matte Black Special Edition), but that is rather expensive. Perhaps a Nikon or a Sony would do. Either way, for anything photo related, I would rather get a great camera with outrageously better photo quality. For everything phone, an old iPhone would do.
Oh, so Leica Q is a very smart financial decision? It costs more than $4500. Last time I checked there are a bit cheaper cameras out there. I’m not saying that this take is wrong (although in some cases it is). I’m just saying that this whole article is about one man’s decision, considering his needs and use cases. For some it could be the main or even only computer. So, they won’t have money for an iPad and a phone. For many people iPhone is better camera than a Nikon, Sony or even Leica, because of the SoC. They take photos outside in front of the sun and iPhone processes it, so you can put it online. Sure after transferring it to the real computer, editing it, correcting, the photo from a real camera would look better, but most people don’t know how to do it or simply don’t have time or desire. So please, let people enjoy things, even if you think that they are not for you.
It is big. Every new iPhone this year is some sort of compromise, so to make a choice is to rate your priorities. Camera, battery, size, price. And after that there are still color and storage. I’ve been struggling with the choice, but at the end of the day iPhone 12 Pro Max was my go-to. Camera was the single most important thing, so I felt like I could sacrifice something else.
Size
There is no going around it, this phone is massive. My last iPhone review was that of an iPhone XS Max and I called it Coming Home because after spending a year with an iPhone X I was craving for a bigger screen and still, even for me, the iPhone 12 Pro Max is huge. Probably because of the flat edges it just doesn’t sit so tight in the hand. And it is also actually taller than the last years model and noticeably so.
iPhone 12 Pro Max looks noticeably larger than iPhone XS Max
What this means is that even with larger hands this phone becomes almost unusable with one hand. Good thing Apple announced widgets for iOS, so the first two rows on the screen could be filled with those.
It is the most noticeable while typing — reaching for the letters on the opposite side is physically hard now.
Design
After deciding on the model, the next big consideration was the color. Black and Silver were immediately removed from competition because they are a bit boring.
That left me with Gold and Pacific Blue. I went to the store when iPhone 12 Pro came out to see and hold both in my hands. I couldn’t decide until the very last minute of orders starting. But in the end the Gold won and I think I made a good choice.
Yes, this year’s color is Pacific Blue, but after Apple introduced “something different” with Midnight Green last year, this fourth color becomes a default. Everyone who wants a new phone buys it and actually, I think the bigger phone looks boring in blue because it is matte and there is just too much of the color because of the size. Also, the edges in most cases look almost black, and again, this year I didn’t want a black phone.
Gold, on the other hand, adds premium feeling to the already good-looking phone. It looks more like something made by a 3rd party, like Caviar, but with taste. It is absolutely gorgeous to look at. And you always have a glimpse of it, even if you look straight at the screen the edges are visible.
Regarding the fingerprints — this is the issue in the well lit environments of the reviewers, in the day-to-day life I don’t think about it and never notice. If you look at the edges of course you will see fingerprints, but they don’t bother me at all.
It is also heavy. Very much so. Although because of this it feels very premium, but again using it in one hand for a long time — it adds up.
Battery
It is absolutely massive. Especially after 2-year-old iPhone XS Max. I don’t ever plug it in during the day, even when using Waze in my car, which was unthinkable previously.
I was surprised when on the second and third day after buying it, when I was still setting it up, opening literally every app, synchronising everything, it would have 50% battery left with 3-4.5 hours of screen on time.
But then there was a day with 7h 14m of screen on time and still almost 50% battery left by the end of the day. And another one, with more than 6 hours of screen on time when the phone still had around 5% of battery left working from 7:05 in the morning until 00:42 at night, on my birthday — so there were many calls, constant checking and replying to the congratulations in the messaging apps.
Battery is just massive
As I’m writing this at the end of the day, I still have 52% of battery left with 4.5 hours of screen on time. This is a full-day phone, at the very least.
Camera
As every previous part, I will start the same — it is big. In fact, it is so big, you can fit 44 mm Apple Watch into the camera cutout of the iPhone case.
I don’t know why you would do it, but you can
I would recommend reading the review made by one of the creators of the best iPhone photography app Halide Sebastiaan de With. This is the most comprehensive review you will find right now, showing the real differences between the Pro Max and regular Pro cameras.
As was expected it really shines at night and in the evening, where there is not a lot of light and a bigger sensor can gather more of it.
Oh, and the main thing — it finally doesn’t cut out glasses in the portrait mode.
With my daughter. Notice my glasses
Miscellaneous
This was a good year for Apple to ditch the charger from the box. When you first receive the box, it looks deceptively small. This feeling stays with you until you hold the device in your hand and turn it on.
Keyboard is a tiny bit bigger, but enough to be noticeable and more comfortable.
Physical buttons are in a different place and it is unusual at first, but as with everything you get used to it pretty fast.
The camera bump is so much bigger that I had to change the grip because I was touching it. Had to teach myself taking the phone a bit lower than usual.
Leather case is thinner, which makes a phone in it more usable. Although I don’t like that it has a chin now. With constant swiping up from the bottom of the screen it is in the way. But I do love the colored animation which is the same color as the case.
I miss 3D Touch. I used it all the time and long press even with the haptic feedback is not the same. And also cursor mode on keyboard was so much better when you could do it anywhere and not just on the space bar.
While watching recorded HDR video, the screen gets really bright. I mean REALLY.
Not on the iPhone itself, but on the migration process. Used wireless migration from one phone to another. The process is good, although for a long time (about an hour), you can’t use both phones. Some apps (especially banking) get confused about their state and I had to reinstall a couple.
