It has been almost two weeks since Apple announcement and I still have not written about the Apple Watch. After rewatching the Watch part of the presentation, reading a crapload of articles, listening to a lot of podcasts and most importantly thinking about the product, I’m ready to give my opinion on the product. (As if anybody cares).
Before the announcement, I actually was convinced Apple would show a wearable, but not a watch, something else, something different. This time, I think, Apple made Samsung’s product.
The Next Chapter in Apple’s History
It is hard not to notice how excited Tim Cook was presenting this product, he chocked a bit a couple of times and they’ve received standing ovation after the first video introduction. Straps looked great in that video, I didn’t know historic value of some of them, but you can read about that in a great piece by Benjamin Clymer. I was worried about magnetic strap, but it seems it’s pretty solid.
Tim Cook talked about Digital Crown, how you cannot just use touch screen for most things, because your fingers would be in the way of content, so you zoom in and out or scroll through the list using this crown. However, later Kevin Lynch used the Digital Crown only handful of times and actually scrolled a lot on the screen (probably, not even that, but the Demo was scrolling on the screen).
They’ve also showed 11 minute video, which, if you believe Tim Cook was made this morning and Jony Ive narrated it (that part was true, I guess). There were a lot of functions showed and that’s not a good thing, in my opinion. Sending someone a heartbeat, so he feels it on his wrist, why would you do that?! In addition, in the video, Ive said the phrase “using GPS and Wi-fi from your iPhone” – I can see how the watch uses the GPS from the phone to save battery life, but why Wi-fi? There was a moment with hundreds of photos on the screen of the watch, why would you do that? I’m rarely nostalgic enough to want to see photos right away on my watch and if I’m showing someone, I’ll pull out a phone. Another thing is Stocks widget. Maybe I don’t get something, but who needs to look at the stock price on his wrist? Tim Cook after presentation, maybe, but that function is there, just to feel the screen, nothing more.
They have mentioned Siri couple of times, but used it only one’s. Speech recognition is one of the strong sides of Android Wear, so Apple has very good competition in that space. You can also read your Twitter timeline, on a watch. Again, something that’s done best on a smartphone, and would probably be painful on a 1.5” screen.
The one thing I like about that watch is it’s fitness and health capabilities. I would use it as a fitness tracker, the app looks great and it seems like there are many great ideas in that space. Again, there are different devices for that kind of usage.
Two things unanswered:
- How much would the model you will actually want would cost. Starting price at $349 sounds a bit pricey, as it is, but it’s even more interesting how much the best one would cost?
- Battery life. The phrase Tim Cook used was “It’s simple to charge at night”. Everyone seems to think it will last a day, which is okay, compared to Android watches (most of them can last a day), but still, many of us were thinking Apple would do something different.
I’m sure they’ll sell a lot of those, but I can’t see the real use for that watch, especially at such a price. It looks somewhat good, it’s thick, but as often with Apple products, looks good. It doesn’t do much of the interesting stuff, I think Google Now on a watch is more advanced. The only interesting thing I saw was Fitness capabilities. I won’t buy one, because I’ve decided on my next phone, and as you can guess, it won’t be an iPhone. More on that later.
