Why Great Design Is Timeless — Om Malik

If there are two things I like in the world, those definitely would be iPhone and design of Porsche 911.

More than a decade ago, Apple introduced the iPhone 4, with its new boxy rectangular design. It was the first time we got to experience the Retina display. Fast-forward to today, and the new iPhone 12 is slowly making its way into the hands of iPhone buyers. To the joy of many, it has the same design language as the iPhone 4.

iPhone 4 was my first iPhone. It was not a good device in a hindsight — the processor was too slow for the Retina display and in just a year and a half it would take a minute to open the app. But it was beautiful. I always considered it the best-looking iPhone. And this is one of the reasons I love my iPhone 12 Pro Max. Not even using it, I just like looking at it, enjoying its beauty as an object.

You can easily tell a Porsche from another carmaker, even when zipping past you over the speed limit.