Apple PR

Apple recently announced the 16” MacBook Pro. They’ve invited journalists to the private event in New York, gave them review units and when the embargo dropped everyone was ready with the story.

This is the MacBook that saves us all. The keyboard is changed to the old mechanism, there is a physical esc key and arrow buttons are the right shape. It also is a bit bigger, with a bit smaller bezels and in a recent Apple fashion it got heavier, because it has so much more battery. Everyone was happy, especially developers and other professionals.

What also was happening at almost exactly the same time – there was a rumor about Apple AR product. Reportedly Apple has held an internal meeting with a 1000 employees who are working on the AR headset where it was discussed that it is a 2022 initiative at best.

And this is Apple PR at its best. First, you don’t hold a 1000 employee meeting and not think it is going to leak to the press (you are probably hoping it will, at this point). Second, the news was perfectly released during all the hype about the new MacBook. Third, almost the only notable thing that came out of this meeting, was the release date. There are some rumors that Apple was planning to release some kind of AR headset in 2020, so now Apple is managing the expectations – no AR headset next year.

So bloggers and podcasters can talk about the new MacBook, how Apple is finally listening and making compromises in the right places, finally again. How we want the same laptop, but for the 14” model. And mention in passing somewhere rumor about the AR headset and a meeting, but it stays in your mind – don’t wait.

Perfect.

Apple Watch: My Experience

When Apple Watch first came out, there was not a lot of reasons to buy one in Latvia – we don’t have Apple Pay, there were not a lot of apps for the Watch – we don’t have Uber, most of our homes are not smart and we still go to the stores to buy groceries instead of them being delivered to our houses. That’s probably why local retailers still don’t sell Apple Watches here (even official Apple resellers). The one I’ve found a month ago was the carrier selling 38mm Apple Watch Series 0 for about 460$ (yes, in 2017).

So when we were travelling to New York City this September, as per tradition – we’ve gone to the Apple Store (this time to the Grand Central), I’ve walked around and came right to the table with all the watches and here it was – 42mm Apple Watch Series 3, a couple of question to the employee, tap of the credit card, typing my e-mail and 10 minutes later I was out of the store with my first smartwatch. I’ve got GPS only version, as again, cellular doesn’t make much sense in Latvia, as carriers don’t support those and I’m not sure they will in pretty long time.

Activity tracking
Some time ago I was reading a couple of articles saying how Apple Watch helped them be more active and even lose some weight, for example, Jim Dalrymple and his weight loss story, I was very skeptical. I’ve had Fitbit before counting my steps and it wasn’t motivating me a bit, I’ve just tracked steps without really going out of my way to reach the goal. In a couple of months, I’ve lost my Fitbit and never got a replacement.
But with Apple Watch it was very different, right from the first day I was closing all three rings and it somehow mattered. First, it was easy, as I was in New York City for the first time, so 2 out of 3 rings were usually closed at about lunchtime, but at home, it got a bit harder, I’ve had to make a bit of an effort to close those rings. Now, I try to finish my lunch early, to have time for a walk and on some days with my wife we «walk the Watch».
Through the day, the Watch keeps reminding me to stand and I’ve got a habit to go and have a glass of water, which helps again.
So far I’ve lost 4kg in about one and a half week (change in a diet also helped) and had my first perfect month in October.

Notifications
I’ve long had a thought that Apple was destroying Notifications Centre when they’ve removed the grouping by an app, it became impossible to use the Notifications Centre for me and I’ve mostly relied on the icon badges all over the home screen, which, as you can imagine, is not very good solution. Just after getting the Apple Watch notifications became a bit more useful. They all appear on my wrist first and I can manage them from the watch, leaving some of them to see on the phone and replying to others using dictation, which became pretty good, even in Russian. Having my watch buzz every time I receive a notification, also helped find the ones I don’t need and turn them off.

This is just one of the examples how Apple rewards you for being all in in the ecosystem. Like how Apple Watch can unlock your Mac, for example, which at first was hard to get used to, because I have developed a habit of opening the lid and starting typing first character of the password right away which canceled unlocking with the Watch, but after a couple of days I’ve got used to the automatic unlock.
The second cool thing was when my phone was charging in the bedroom and I was in the other room, I’ve put my Airpods in the ears, opened Overcast watch app, chose an episode and started playing the podcast from my phone. It felt really nice.

Time
This is a bit silly and a bit surprising, but probably the worst thing about Apple Watch is how bad it is at telling time. I’m not saying it tells the wrong time, far from it, as far as I’ve read it is one of the most precise time peaces, but having to raise the wrist to see time is pretty bad. I’m one of the rare people who was wearing a watch before getting smart one and was very used to just glancing at my wrist to see the time, now I can’t do that. I have to flick the wrist every time I want to see what time it is, which, while working, is not a good experience.
Taking into the consideration that on a normal day, I have about 65% battery power left and Apple Watch having an OLED display, I think it is possible for it to have always on time. It could be a feature off by default, but I would love to have it as an option.

After having a watch for a little more than a month, I can definitely tell that I like it very much and will continue to wear it daily. I’m still closing all three rings every single day and trying to raise my Move goal in the beginning of every weak even if by just a bit. It is a solid product with the bright future ahead of it. I’m not seeing a lot of them in Latvia, but that’s probably because you have to go out of your way to find one, but when we were in NYC I was shocked to see so many of them on people wrists and now I can see why.