500 Words Every Day Challenge: #18 Distractions

Today I’ve decided to use prompt from 500 Words Every Day Challenge on Lift.do. I’ve been writing at least 500 words for 17 days already and it’s the longest I’ve managed to do that and the theme of todays prompt Distractions – is very important part of this process.

Just now, as I was writing this post, I’ve reached for my phone and started reading Twitter, so it shows, how hard it is to stay focused while writing, but the problem of distractions arises even before you begin typing your first words. You have to choose time and place to write your post. I’m usually planning to write just after lunch. After working all morning, it’s a good way to clear my thoughts and focus on something different and also, if I didn’t have time all day, I still have evening to write something last minute, just before bed. In terms of place, I usually write at coffee shops or at home. It’s easier to focus at coffee shops, since there are less things asking for your attention, but if I’m referencing something a lot, I prefer writing at home, since there is big monitor, which makes working with multiple windows a lot easier.

The biggest distraction for me are messages, Twitter and Pocket queue. First two are on my phone and the last one is on my laptop. When I’m referencing something, it’s hard not to go to Pocket and read something not related, but also very interesting. And I have to stop myself from grabbing my phone and checking Twitter every couple of minutes (it doesn’t help, that I like to read every single tweet). I also like to answer messages right away, so I’m pretty much given up trying to remove this distraction. As I’ve already mentioned, I couldn’t resist checking Twitter even writing post about how bad the distractions are and regarding articles saved in Pocket, this time I’m not distracted by them, because I don’t use the browser writing this post, so it’s harder for me to slip.

I’ve tried to use couple of distraction free text editors on my laptop, but they didn’t stick. The one good application I did like, was Evernote for Windows 8.1. (Metro version). It’s the Evernote client for the tablet side of Windows, but it works great on a laptop, even without touchscreen. It’s the same old Evernote, but it occupies the whole screen. So that’s a plus. Recently, I’ve been writing all those posts in Word. I have Office 365 subscription, I love this version of an office suite, and it saves all my documents to OneDrive, which I now use instead of Dropbox, because of this great integration.

Sometime distractions, even help, when you write your post, then change your attention to Twitter and then return to your post, read it and have some new thoughts, you just have to be aware and don’t make those distractions too long or often. If you are not a heart surgeon, all those messages and notifications car probably wait a couple of minutes. It doesn’t take too long to write 500 words, so try to enjoy yourself. Just figure out, what works for you.

Apple PR and The Verge 2.0

Great report on Apple PR. A lot of things I’ve heard for the first time, most of them are not surprising, but often you just don’t think about them.
The big problem, in my opinion, is that tech journalists and bloggers try to look objective too much. I think you just can’t. You can try, but still you’ve got some opinions and thoughts on every subject, so I think you have to be true to yourself and your readers, they should understand where are you coming from. If you use Android phones all the time and then you decide to review an iPhone or iOS, I don’t think you could be objective, but that’s ok, you just have to explain to your readers/listeners/watchers where are you coming from and what should they expect out of the review.
Opening Daring Fireball, I expect to see mostly articles and links about Apple and probably somewhat skewed in favor of Apple. And that is neither good, nor bad. You just have to accept it.
Regarding Apple itself and its practices. I, personally, can’t blame them, if “journalist” is ready to suck up and believe whatever the company in question says, it’s his problem entirely.
There is also this practice to advertise your unwillingness to play by Apple’s rules, which is not good, in my opinion. Shitting company, not getting to this company’s events and then writing all over the web about that and how objective you are, isn’t probably a great idea. If you are not on good terms with the company, it doesn’t automatically mean you are objective.
The most interesting thing Apple has done, regarding PR, in my opinion, is its ability to engage non tech people (as some say “normals”). A lot of my friends, who don’t follow tech news and don’t care about new gadgets, apps or services, know that something will happen on 9/9. Many of them think, Apple will start selling iPhone 6, some know it will be only presented, but most are informed. They don’t know and don’t care, that today Samsung will present something (but they will). Samsung tries hard. In social networks, advertising all over the city, but they are mostly known, as this other phone you get when you don’t have money for an iPhone or in some cases “the iPhone from Samsung” (yes, I’ve heard that a lot).
 
In other news, The Verge became responsive. Even as people talk about the App economy and are in love with apps, I don’t think a website should have its own app. I didn’t download The Verge app (or an app from any other blog or magazine for that matter), because I either read their stuff in aggregators (mostly Flipboard), or in Pocket (where links from Twitter and other social networks end up). It’s not intuitive and convenient to open every news site and blog app to keep up with the news. It’s more intuitive to just open browser and go to some site. There is concern about those moments when you don’t have Internet connections, but I think they are rare and you can leave without the Verge for a moment, or just send page you need to Pocket.