This year Apple announced three NEW iPhones with different screen sizes and during the event I’ve liked them all, but after thinking more and more about them I can’t understand who the Xs if for.

I’m the owner of the iPhone X and after looking at the specs of Xs there is absolutely nothing that feels like it needs upgrading. My phone is fast, the battery is good (more on that later) and a lot of improvements that were announced yesterday will come in software when iOS12 gets released.

The iPhone Xs Max is completely different story. Before iPhone X I was using iPhone 6s Plus and iPhone 7 Plus. I liked big screen and bigger battery, and better camera was a nice addition. So after watching the event and considering that one of my family members needs an upgrade (this will bring a chain of 4 people changing phones) I will be getting iPhone Xs Max because of that screen and battery.

For everyone else who is upgrading from the old style iPhone, I would suggest buying iPhone Xr, as it’s very close to iPhone Xs, but the price is so much cheaper. Maybe this is the reason why Apple delayed the shipping date of iPhone Xr for a month – my guess is the demand will be very strong.

So this leaves the regular iPhone Xs, who is it for? My best guess it’s a model that is not intended to sell in large quantities, it’s biggest intention is to show – you can have almost everything there is in an expensive iPhone for a lower price and if you want something bigger – go with an iPhone Xs Max.