Apple Event – 15.09.2020

Although it is strange to watch September Apple Event and not see new iPhones, we do live in different times, so here we go. The presentation itself was good, the same style as WWDC 2020 and I enjoyed watching it (in case you are wondering, I realize that it is an hour long ad by a trillion dollar company).

Apple tried to manage expectations when it announced the event (a lot of journalists covering Apple immediately said there won’t be new iPhones) and at the very start of the presentation Tim Cook said they will talk Apple Watch and iPad today.

Apple Watch

Apple Watch Series 6

Same design as last year, although they’ve added three new colors – Gold, Blue and Red. I think they look good, especially the blue one (it will look great with the new blue iPhone).

There is a new sensor which will measure your blood oxygen levels. The manual measurement takes only 15 seconds and it does periodic background measurements, even at night if you sleep with your watch on. Although Apple didn’t say it, but it is helpful for the COVID-19.

The Always-On display got 2.5 times brighter outdoors.

Starting price remains the same at $399 in the US.

Apple Watch SE

The same display size and design as a Series 6, but without Always-On display and with an older S5 chip, which is 2x faster than Series 3. It is available both without and with cellular.

The price starts at $279 and Series 3 still remains in the lineup for $199.

Right now, if you are able to find discounted Series 5 it will be a much better deal – it has an always-on display, more health sensors and the same processor and design.

Solo Loop and Braided Solo Loop

New bands for Apple Watches that don’t have a clasp or a buckle. That means you have to buy one that fits you, it has a lot of different sizes. What interesting, it says on the ordering page that it is not compatible with Series 3 and older watches, but I always thought the band connectors were identical.

Family Setup

You can now use your iPhone to set up an Apple Watch for someone in your family, who doesn’t have an iPhone. They will have a dedicated phone number and cellular connection. This is an amazing feature for kids or older family members and another step to the iPhone-less future for the Apple Watch.

Apple Fitness+

“First fitness service built around Apple Watch.”

Interesting how they presented it as something only possible with an Apple Watch. There will be 10 types of workouts, provided by world class trainers, with Apple Music (you don’t need a subscription for the service to work). New workouts will be added every week.

The new service is available on the iPhone, iPad and Apple TV. It will show all the metrics during the workout on the screen and when a trainer will remind you to check your heart rate, the metric will get bigger.

When you start your workout on one of your devices, it will automatically start the workout on the Apple Watch.

There is an absolute beginner program, with all the basics covered and personalized recommendations in the app.

It will cost $9.99 a month or $79.99 a year (Family Sharing included) and you will get 3 months free with an Apple Watch purchase.
Unfortunately service is available only in handful of countries, so we will have to wait for it’s launch.

Other

There are a lot of new watch faces, including GMT which shows multiple time zones at once, typography with a lot of combinations, Chronograph Pro and a lot more.

Apple also announced that it will remove power adapter from the box, basically trying to present the cost-saving measure as an environmental thing.

Everything else that will be changed and added in watchOS7 got covered in the WWDC2020 presentation.

Apple One

The long rumored bundle from Apple is here, but unfortunately it’s not that simple. First, the name – Apple One. There are actually Three different bundles and only Two available everywhere.

First one – for $14.95 you get Apple Music, TV+, Arcade and 50GB of iCloud storage.

Second – for $19.95 you will get the same bundle, but with 200GB of storage.

And Premier – for $29.95 you will get 1TB of storage and News+ and Fitness+ as additional services.

The Premier one is available only in the countries where Apple News+ and Fitness+ are available and there are not a lot of those.

Because of the iCloud storage, the only one that makes sense for me is Premier, which will be unavailable. It is possible to add more storage to the first two, but at that point I’m not sure it will be a good deal. So no Apple One for me.

iPad

8th generation

This is the same plain iPad with a better processor (A12 Bionic), which means it will be more powerful. The design remains the same, with Touch ID button and screen bezels. It will still only support 1st generation Apple Pencil. But for the price of $329 it is an amazing value.

iPad Air

The iPad Air on the other hand got a complete redesign, it now looks the same as 11” iPad Pro, with rose gold, green and sky blue options available.

For the first time in a very long time, iPad gets new SoC before iPhone and iPad Air has A14 Bionic, which is industry leading 5 nanometer processor.

It also has a Touch ID sensor which is now in the Top Button (yeap, they’ve renamed Power Button in this one).

What is similar with the iPad Pro, except for design – it now has USB-C connector, support for 2nd generation Apple Pencil and Magic Keyboard.

What it lacks is Pro Motion (120Hz) display, FaceID, camera array and microphone and speaker system.

For $599 right now it looks like a much better purchase than 11” iPad Pro and Apple tablet lineup remains weird and complicated.

Sunday Endorsement – 21.06.2020

📺 Dirty Money – Payday

Because this is a series of documentaries, I recommend starting from the second episode, because the first one was very bad. I will write about it another time.

This though is very interesting. I can’t judge the example itself, looks like they were really misleading. But looking at the payday loan scheme itself, I think the companies providing those are not the only ones to blame. I agree that the rules have to be clear, but customers have to assume some of the blame also.

Oh, and also – the same way, half of banking industry has to be in jail because of the 2007 mortgage crisis, but I didn’t hear about a lot of sentences given.

📱 ExpressVPN

I’ve been looking for a VPN service for a long time. I’ve tried a couple and realized – first, you can’t get a decent one for free, second they don’t work well with streaming apps. This one is a great exception. I’ve been using it for half a year already and love it.

Believe me when I say Netflix in different countries is like a completely different service all together. In Latvia, I can still watch Friends and have all but last season of Modern Family, as well as a lot of Marvel movies, some just two years old. In USA, on the other hand I have The Office, Flash (which I’ve stopped watching) and more.

The ExpressVPN works great, I have it on my phone and iPad, as well as on Apple TV. I’ve had an issue once with Apple TV and Netflix, but support was very fast, they’ve explained the reason and gave me a timeline, how they are fixing it. It is pricey, but you get the great service in return.

Sunday Endorsement – 31.05.2020

📱 Tot Pocket

I was very skeptical at first. I mean, who wouldn’t be – €21.99 for a very limited note taking app. But after much consideration and keeping in mind the possibility to refund (yay Europe) I decided to give it a try. I’ve been trying to find an easy to use note app for a long time and nothing could come close to what I wanted. Notes.app was where I kept all my notes and didn’t feel like simple jotting app, I’ve tried Bear for a year, but it just replaced Notes and I never was a Markdown fan, I wanted something with rich text support. Drafts came close, but I always felt overwhelmed by it and after a week there would be tens of notes which I couldn’t remember what they were about.

Tot is light, colorful (it even changes the color of keyboard to match the dot and what surprised me most – even 3rd party keyboards get colored). I didn’t like icon at first, but recently they’ve added Mobius, which is now my favorite. I use all but one dots for something already and love it.

One disclaimer I have to add – I’ve had a data loss with the app. Just yesterday I was walking around town, listening to the audiobook and adding some notes, including citations I’ve transcribed myself. When I came home and opened an app – there was nothing. Just one word I’ve put as a placeholder when I created the note. And now I can’t shake the feeling of distrust. I hope it was a one time thing, but I’m not sure when I will be able to trust the application fully again.

I can’t recommend an app costing €21.99 to everyone, but if you look at screenshots and read the description you will know if the app is right for you. It is for me.

📺 Drive To Survive – Season 2

“Netflix are a bunch of cunts, aren’t they? I would love for them to play that.”

At the beginning of the season two they immediately let you know – this time it’s bigger, we have Mercedes and Ferrari now, but that somehow ruins it a bit. It became more pristine. The most controversial things were mostly when drivers and principals mentioned the documentary or Netflix.

But I still would recommend watching it. And I feel like it is much more interesting to those who have never watched F1, because otherwise you would already know what happened.

One additional note – I was the victim of advertising. After watching the show I went for a walk and had such a strong desire for a Red Bull I went to the store and bought one. Marketing works.

📜 Stratechery – The Google Squeeze

Half a year old article, but still very interesting. I never though how much advertising there is on Google. The screenshot which shows the results, where you have to scroll 3 pages in order to get to the organic results is worth the read alone.

I’ve compared the article with my own usage and it is the same in some instances and completely different in others. I hate the hotel module of Google. It always feels like some shitty websites want to give you a very bad deal. When I’m looking for a hotel I always go to booking.com. Always. And, as it turns out, that’s what they’ve tried to do – incentivize people to go straight to them. I guess it works.

⌚️ Pride California Watch Face

With the most recent update of the Apple Watch there are a couple of new Pride watch faces. One of them is California with Pride colors. It is my favorite watch face right now. I’ve been meaning to write about watch faces and how they all are bad for some reason or other. There are customizations, but it always feels like there could be more. But in terms of look – this one is just amazing.

One note – the process was a bit cumbersome. I had newest update on my Apple Watch, but new colors weren’t there. I updated my iPhone to iOS 13.5 and could choose a new California color, but it wouldn’t show up on my Watch. Only after restarting the watch did it work.

📚 Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

I’ve laughed a couple of times while listening to the book. It is probably the best memoir by a businessman I have ever read. It is more about motivation and drive and less about the decisions themselves. I’m sure that in order to build such a monumental company there have to be more controversial stories, but this book is not the place for them.

Ending is just beautiful. The book itself is very personal, but ending takes it to the new level. I didn’t want for it to end. One of the strongest recommendations I can give. Everyone should read it.

Even Apple Is Not Perfect

Considering some recent Apple struggles with antitrust cases around App Store I want to focus today on the search. I don’t think about it much or often because we are lucky enough to live in the 3rd world country, where there are no App Store search ads, but I have US account also, for the apps that are not available in Latvia, so I’ve seen some amount. 

Of course, I want to preface the story – that it is anecdotal, something I’ve noticed and I’ve heard or read that others noticed this too.

It feels like App Store search adds for no other reason, only to get money from developers. Even on Instagram, there were adds after seeing which I’ve bought something and even was happy. With App Store it feels like there is completely different stories. 

There are in big part two types of ads – first, completely useless apps, rip-offs or apps the whole purpose of which is to extract more money and not providing any service. Those are the apps that are never the right answer for your search query.

Second type, is mostly big developers, who want to get the spot, so the apps from the first category won’t be at the top. 

Considering this, it’s hard to see any good for the users and developers from those kind of ads. I really hope that I am wrong on this and there are small developers who were able to grow sustainable business using App Store search ads, but I’m very doubtful.