I wrote just a paragraph regarding Apple Podcasts Subscriptions in my post about April event as there were not many details. After hearing and reading more about the service, I think that in the current form, it is bad both for podcasters and users.
On the good side, premium podcasts will be available world-wide. Apple Podcasts is the biggest player in the world, so you’ll have a big audience. Apple has probably the best chance of charging users because they’ll always have a current card on file.
On the other hand, this is only limited to Apple Podcasts app, which is not available on Android. On iOS, many people are using 3rd party apps, and they won’t be able to listen to those premium shows. The 30% cut is pretty big, I don’t understand why podcasts with the audience will use the system, since they are the ones bringing all the customers so why pay Apple so much.
As a podcast listener, when I choose to support the creator, I want him to have as much money as possible, as most of the time those prices are quite low. I’m currently paying for a couple of podcasts around $5 each, in this scenario $1.5 from monthly transaction will go to Apple. Why? I learned about those podcasts from different means, they themselves created value for me to pay, I’m happy with a current model, so I don’t get what Apple is providing that is worth 30% apart from credit card processing which costs much less.
What’s more, when you subscribe through Apple, you become their customer, not podcasters. So, the creator doesn’t know a thing about you, he just knows how many people subscribed. He can’t communicate with the listeners, offer additional perks — like community in Discord or a coupon code for merchandise drop. Sure, he can give information in the podcast itself, but how would he check if you are paying?
One of the podcasts I’m paying for is Dithering. It was actually the very first podcast I paid for. I had doubts at first, but still subscribed pretty early on and enjoyed it very much. Once the card I used expired, and I got a short podcast episode in Overcast with Ben informing me about that. It was outstanding, I went to the website, updated the information and the episodes kept coming.
I’m not sure what Apple can provide me as a user. I love Overcast audio processing too much to switch or even to use in parallel another app, so I can’t think of a single thing that would force me to install Podcasts app back.
