Playboy Interview: Steve Jobs
Прочитав интервью, понял людей, которые покупают Playboy для чтения. Это очень длинное интервью, которое Playboy опубликовал в феврале 1985 года, ещё до ухода Стива из Apple. Не смотря на то, что интервью уже 35 лет, читается оно очень легко и с интересом (если вам хоть немного небезразлична персона Стива Джобса). Ниже несколько цитат, которые показывают как Стив просто мог описать некоторые принципы, на сколько четко видел ситуацию на рынке и смотрел в будущее. Удивительный человек, причём на момент интервью ему было 29 лет.
Jobs: Ad campaigns are necessary for competition; IBM’s ads are everywhere. But good PR educates people; that’s all it is. You can’t con people in this business. The products speak for themselves.
“Ten to 15 years ago, if you asked people to make a list of the five most exciting companies in America, Polaroid and Xerox would have been on everyone’s list. Where are they now? They would be on no one’s list today. What happened? Companies, as they grow to become multibillion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The creative people, who are the ones who care passionately, have to persuade five layers of management to do what they know is the right thing to do.”
Playboy: What about some of the smaller portables?
Jobs: They are OK if you’re a reporter and trying to take notes on the run. But for the average person, they’re really not that useful, and there’s not all that software for them, either. By the time you get your software done, a new one comes out with a slightly bigger display and your software is obsolete. So nobody is writing any software for them. Wait till we do it—the power of a Macintosh in something the size of a book!
